CHANNEL 4 CLIMATE SKIDMARK X LADBIBLE
Illustration, Graphic and Motion Design
Raise awareness of Channel 4’s Climate Change Season ad. The campaign builds upon the premise that historically individuals have been at the centre of focus when it comes to making behavioural changes to reduce their carbon footprint. This bold film calls out the actions and inactions of those in positions of power such as politicians and the CEOs of big businesses, questioning the extent to which they are doing enough.